This research area focuses on how to make food communication more effective, to promote purchasing and consumption choices in harmony with the health and well-being of people, as well as with the environment. Different communication framing modes are developed and tested to identify the most appropriate ones according to the different psychological characteristics of the interlocutors.
Ongoing Research Projects:
- FRAMED – Framing Communication on Mediterranean Diet
- MEDCHANGE – Mediterranean Diet & Change in Online Food Purchase