In this research project, psychosocial models of behavior prediction and persuasion are used for the development of an effective communication regarding the purchase of clothing accessories made with ecological and sustainable materials.
The project is co-funded by the Lombardy Region and is carried out as part of an interdisciplinary collaboration with physicists, sociologists and companies engaged in innovation in the field of sustainable fashion.
Integrating personal and pro-environmental motives to explain women’s purchase of sustainable clothing.
Carfora, V., Buscicchio, G. & Catellani, P. (under review).
Advertising innovative sustainable fashion: Informational, transformational, or sustainability appeal?
Carfora, V., & Catellani, P. (2022). Sustainability, 14(23), 16148. Online