Frood Comunicazione alimentare

FRAMEAT Communication on Reduced Meat Consumption

This research area focuses on how to promote a reduction in the consumption of red meat and an increase in the consumption of foods that replace it.

The project is funded by the Catholic University of Milan.


Rational and moral motives to reduce red and processed meat consumption
Carfora, V., Conner, M., Caso, D., & Catellani, P. (2020). Journal of Applied Social Psychology, 50, 744-755.  pdf

Different frames to reduce red meat intake: The moderating role of self-efficacy.
Bertolotti, M., Carfora, V. & Catellani, P. (2020). Health Communication, 35, 475-482pdf

Regulatory focus and the effect of nutritional messages on health and well-being: The case of red meat intake.
Bertolotti, M., Carfora, V. & Catellani, P. (2020). Applied Psychology: Health and Wellbeing12, 212-230. pdf

Informational and emotional daily messages to reduce red and processed meat consumption.
Carfora, V., Bertolotti, M., & Catellani, P. (2019). Appetite, 141 pdf

How to reduce red and processed meat consumption by daily text messages targeting environment or health benefits.
Carfora, V., Catellani, P., Caso, D., & Conner, M. (2019). Journal of Environmental Psychology, 65, pdf

Promoting change in meat consumption among the elderly
Bertolotti, M., Chirchiglia, G. & Catellani, P. (2016). Appetite, 106, 37-47. pdf

Salute o benessere? Effetti di framing nella comunicazione alimentare rivolta agli anziani
Bertolotti, M. e Catellani, P. (2016). Ricerche di Psicologia, 39, 79-92. pdf

Adding dynamic norm to environmental information in persuasive messages: The role of receivers’ intrinsic motivation
Carfora, V., Zeiske, N., van der Werff, E., Steg, L. & Catellani, P. (2022). Environmental Communication, 16, 900-919. pdf

Predicting and promoting the consumption of plant-based meat
Carfora V., Morandi M., & Catellani P. (2022). British Food Journal. 124, 4800-4822.  pdf

Legumes or meat? The effectiveness of recommendation messages towards a plant-based diet depends on people’s identification with flexitarians
Carfora, V., & Catellani, P. (2023). Nutrients15(1), 15. Online pdf



Patrizia Catellani

Professore ordinario
di Psicologia Sociale
Dipartimento di Psicologia
Università Cattolica di Milano
Largo Gemelli, 1
I-20123 Milano
Tel: 02-72342906
Cell.: 3356741468
Fax: 02-72342280
E-mail: patrizia.catellani@unicatt.it