This research area integrates the achievements of social psychology with those of artificial intelligence. The goal is to develop personalized digital communication systems that take into account the framing effects and are aimed at promoting health, well-being and sustainability. Through quick profiling, optimal communication strategies are identified for changing behaviors, respecting the resources and motivations of individuals.
Ongoing Research Projects:
- Inter-Psy Digital Interaction – Automated Interaction based on AI and Psychology of Persuasion
- Psy_Fra-RE-Hub-ILITY – Framing Communication on Home-Based Physical Activity