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Explaining intention to reduce red and processed meat in the UK and Italy using the Theory of Planned Behaviour, meat-eater identity, and the Transtheoretical Model.

Wolstenholme, E., Carfora, V., Catellani, P., Poortinga, V. & Whitmarsh, L. (2021). Appetite, 166, 105467. 

Why do consumers intend to purchase natural food? Integrating theory of planned behavior, value-belief-norm theory, and trust.

Carfora, V., Cavallo, C., Catellani, P., Giudice, T.D., & Cicia, G. (2021). Nutrients, 13, 1904. 

A cognitive-emotional model to explain message framing effects: Reducing meat consumption. 

Carfora, V., Pastore, M. & Catellani, P. (2021). Frontiers in Psychology, 12, 583209. 

Hindsight bias and electoral outcomes: Satisfaction counts more than winner-loser status

Bertolotti, M. & Catellani, P. (2021). Social Cognition, 39, 201–224. 

Framing messages on the economic impact of climate change policies: Effects on climate believers and climate skeptics

Bertolotti, M., Catellani, P., & Nelson, T. (2021). Environmental Communication, 15, 715-730. 

How expert witnesses’ counterfactuals influence causal and responsibility attributions of mock jurors and expert judges. 

Catellani, P., Bertolotti, M., Vagni, M., & Pajardi, D. (2021). Applied Cognitive Psychology, 35, 3-17.   

european-journalBertolotti, M. & Catellani, P. (2014). European Journal of Social Psychology, 44, 474–486. pdf


In two studies, we investigated the framing effects of policy messages regarding climate change. In Study 1, we asked participants to read policy messages that envisioned positive consequences. Messages varied as to their outcome sensitivity (achievement of positive outcomes versus avoidance of negative outcomes), regulatory concern (growth versus safety) and goal-pursuit strategy (investment in renewable energy versus intervention on greenhouse gas emissions). Participants showed the highest agreement with a policy message on renewable energy when it was formulated in terms of the achievement of positive, growth-related outcomes and with a greenhouse gas emissions message when it was formulated in terms of the avoidance of negative, safety-related outcomes. The same held for the intention to vote for candidates proposing those policies. In Study 2, participants’ regulatory focus moderated these effects, with promotion-focused participants preferring messages focused on the achievement of positive outcomes and prevention-focused participants preferring messages focused on the avoidance of negative outcomes. Results show that the fit among the various levels of framing of a policy message regarding climate change, moderated by individual regulatory focus, increases the probability that recipients agree with the policy. 


Patrizia Catellani

Professore ordinario
di Psicologia Sociale
Dipartimento di Psicologia
Università Cattolica di Milano
Largo Gemelli, 1
I-20123 Milano
Tel: 02-72342906
Cell.: 3356741468
Fax: 02-72342280